Cadillac
Cadillac
Cadillac
Successfully brokering this production required us to communicate why our Music Partner was the most competitive candidate for a creative brief where keywords like ‘Elegance,’ ‘Sophistication,’ ‘Bicoastal,’ and ‘Fun’ were used, and also calling an awareness to an alignment between the visions of both music studio and agency.
Successfully brokering this production required us to communicate why our Music Partner was the most competitive candidate for a creative brief where keywords like ‘Elegance,’ ‘Sophistication,’ ‘Bicoastal,’ and ‘Fun’ were used, and also calling an awareness to an alignment between the visions of both music studio and agency.
Successfully brokering this production required us to communicate why our Music Partner was the most competitive candidate for a creative brief where keywords like ‘Elegance,’ ‘Sophistication,’ ‘Bicoastal,’ and ‘Fun’ were used, and also calling an awareness to an alignment between the visions of both music studio and agency.
Music & Sound Studio -Pickle Agency - Spike DDB
Production - Cortez Brothers
Spike Lee created Spike DDB to link brands with untapped audiences, showcasing unique tastes and traditions absent from mainstream media. In support of their mission, we proposed a partnership with Pickle Music, a Minority-Owned enterprise spanning US, Latin America, and Europe, offering diverse music influenced by varied backgrounds. My role was to own communications from lead activation, intake to hand off between all three parties involved: Rep Firm, Music Studio and Agency.
We brokered a second project for Spike DDB and Cadillac, this time bidding directors for "Be Maravillosa", a campaign showcasing diverse Latin individuals driving through Mexico City towards a vibrant future with Cadillac for Hispanic Heritage month. They sought a native Mexican female director, aligning with their mission for equal opportunities and key to the selection of locations throughout the city. Vicky Torres was our perfect candidate and she was selected to direct this marvelous commercial.
Music & Sound Studio -Pickle
Agency - Spike DDB
Production - Cortez Brothers
Spike Lee created Spike DDB to link brands with untapped audiences, showcasing unique tastes and traditions absent from mainstream media. In support of their mission, we proposed a partnership with Pickle Music, a Minority-Owned enterprise spanning US, Latin America, and Europe, offering diverse music influenced by varied backgrounds. My role was to own communications from lead activation, intake to hand off between all three parties involved: Rep Firm, Music Studio and Agency.
We brokered a second project for Spike DDB and Cadillac, this time bidding directors for "Be Maravillosa", a campaign showcasing diverse Latin individuals driving through Mexico City towards a vibrant future with Cadillac for Hispanic Heritage month. They sought a native Mexican female director, aligning with their mission for equal opportunities and key to the selection of locations throughout the city. Vicky Torres was our perfect candidate and she was selected to direct this marvelous commercial.
Music & Sound Studio -Pickle Agency - Spike DDB
Production - Cortez Brothers