Hi, I’m Rachel, a bilingual (English/Spanish) Product Marketing Manager with a proven track record of launching digital-first consumer products and campaigns. I specialize in go-to-market strategy, creative development, and cross-functional project execution—bridging product, marketing, and design teams to drive results. Whether it’s crafting compelling messaging, managing social-first asset production (reels, carousels, performance creatives), or localizing campaigns for Spanish-speaking audiences, I deliver high-impact launches that connect with consumers and move metrics.
A unique aspect of my professional journey is that it began in the entertainment industry, where I was selected as one of five protagonists in a Docu-Reality TV series while temporarily residing in Santiago, Chile. This experience served as a launchpad for a successful career as a bilingual Content Specialist, collaborating with global brands in both English and Spanish.
Tools
Monday.com • Meta Business Suite • Figma • Premiere Pro • CapCut • TikTok • Airtable • Notion • Zoominfo • Linkedin Sales Nav • Persist IQ • Community • Salesforce • Dropbox • Asana • Calendy • Canva • Ilustrator • Youtube • Jira