Kentland Family Dentistry
Kentland Family Dentistry
Kentland Family Dentistry
A 41-year-old rural full service dental office in Indiana, Kentland Family Dentistry, aimed to boost new patient numbers without prior marketing efforts. Situated among similar “family” dental practices in the area, all with comparable services and technologies like crowns, extractions, and Invisalign, our challenge was to distinguish the practice's uniqueness. This was especially crucial in the context of COVID-19's impact on healthcare dynamics.
A 41-year-old rural full service dental office in Indiana, Kentland Family Dentistry, aimed to boost new patient numbers without prior marketing efforts. Situated among similar “family” dental practices in the area, all with comparable services and technologies like crowns, extractions, and Invisalign, our challenge was to distinguish the practice's uniqueness. This was especially crucial in the context of COVID-19's impact on healthcare dynamics.
A 41-year-old rural full service dental office in Indiana, Kentland Family Dentistry, aimed to boost new patient numbers without prior marketing efforts. Situated among similar “family” dental practices in the area, all with comparable services and technologies like crowns, extractions, and Invisalign, our challenge was to distinguish the practice's uniqueness. This was especially crucial in the context of COVID-19's impact on healthcare dynamics.
Service Design
Creative Development
Social Media Strategy & Management
Content Production
Copywriting
Deliverables
Brand Identity & Guidelines
UX Research/Report
Facebook and Instagram Communities
2x Websites
1x OOH - Billboard
1x Radio Campaign
CRM implementation and management
Service Design
Creative Development
Social Media Strategy & Management
Content Production
Copywriting
Deliverables
Brand Identity & Guidelines
UX Research/Report
Facebook and Instagram Communities
2x Websites
1x OOH - Billboard
1x Radio Campaign
CRM implementation and management
Service Design
Creative Development
Social Media Strategy & Management
Content Production
Copywriting
Deliverables
Brand Identity & Guidelines
UX Research/Report
Facebook and Instagram Communities
2x Websites
1x OOH - Billboard
1x Radio Campaign
CRM implementation and management
Our evolved family dentistry logo - a symbol of simplicity, professionalism and love for what we do-is the cornerstone of our business. A simplified but elegant way to present and differentiate Kentland Family Dentistry making the office “The” family dentistry first in line in the minds of Indiana’s dental patients.
Our evolved family dentistry logo - a symbol of simplicity, professionalism and love for what we do-is the cornerstone of our business. A simplified but elegant way to present and differentiate Kentland Family Dentistry making the office “The” family dentistry first in line in the minds of Indiana’s dental patients.
Our evolved family dentistry logo - a symbol of simplicity, professionalism and love for what we do-is the cornerstone of our business. A simplified but elegant way to present and differentiate Kentland Family Dentistry making the office “The” family dentistry first in line in the minds of Indiana’s dental patients.
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Before our arrival, the company used a third party website service for dental offices with little customization. There was simply no way to implement any sort of branding, original content or even change a broken link without calling customer service and waiting on hold for 30 minutes. 90's Madness! We conducted persona mapping techniques and card sorting exercises with patients that allowed us to rearrange information and construct a default but simple navigation for a new website mounted on squarespace. Responsive and customizable for their team to update whenever necessary.
Before our arrival, the company used a third party website service for dental offices with little customization. There was simply no way to implement any sort of branding, original content or even change a broken link without calling customer service and waiting on hold for 30 minutes. 90's Madness! We conducted persona mapping techniques and card sorting exercises with patients that allowed us to rearrange information and construct a default but simple navigation for a new website mounted on squarespace. Responsive and customizable for their team to update whenever necessary.
Before our arrival, the company used a third party website service for dental offices with little to no customization whatsoever. There was simply no way to implement any sort of branding, original content or even change a broken link without calling customer service and waiting on hold for 30 minutes. 90's Madness!
We conducted persona mapping techniques and card sorting exercises with patients that allowed us to rearrange information and construct a default but simple navigation for a new website mounted on squarespace. Responsive and customizable for their team to update whenever necessary.