Lambs
Lambs
Lambs
Lambs is an e-commerce startup offering wireless radiation-proof apparel incubated by Science Inc. in Santa Monica, LA. I collaborated cross-functionally on the development of a new brand strategy and social content testing plan in line with Lamb’s in-house production capabilities with the goal of repositioning the brand into the Wellness and Lifestyle market, while maintaining the brands audience founded in Conspiracy and Biohacking consumers.
Lambs is an e-commerce startup offering wireless radiation-proof apparel incubated by Science Inc. in Santa Monica, LA. I collaborated cross-functionally on the development of a new brand strategy and social content testing plan in line with Lamb’s in-house production capabilities with the goal of repositioning the brand into the Wellness and Lifestyle market, while maintaining the brands audience founded in Conspiracy and Biohacking consumers.
Lambs is an e-commerce startup offering wireless radiation-proof apparel incubated by Science Inc. in Santa Monica, LA. I collaborated cross-functionally on the development of a new brand strategy and social content testing plan in line with Lamb’s in-house production capabilities with the goal of repositioning the brand into the Wellness and Lifestyle market, while maintaining the brands audience founded in Conspiracy and Biohacking consumers.
Services
Brand Positioning & Guidelines Creative Development
Social Media Strategy & Management
Content Production
Influencer Manager
Deliverables
R&D Deck
Mock Ups
15 Test Social Campaigns
1x Custom Design AR Filter
Influencer Assets (VO x podcast and Vidoe)
Community Insights Reports
50+ Social Content
Impact
Implemented a new comms channel via SMS app "Community" for EMF wellness inquiries.
Retain “Community” members with launch push notification featuring P.O.C.
Grew Lamb’s Instagram by an average of 1,000 followers/month using Instagram reels to boost reach.
Created brand exposure with the intended audience on TikTok, Instagram, Reddit, and Facebook.
Negotiated contracts, pay and timelines with Influencer Dave Asprey’s talent managers.
Created influencer and affiliate briefs with clear brand guidelines and deliverables and shipped products
Democratized social media tools with TikTok focus; crossposting highlighted above AVG positive engagement, solidifying TikTok as a prime platform for building brand community.
Gained insights from content testing with 40 Facebook groups and 50+ TikTok communities.
Developed sustainable copy strategies for organic health-driven content plan across platforms.
Discovered insights into community sensitivity issues and enlightened shareholders to possible solutions.
Services
Brand Positioning & Guidelines Creative Development
Social Media Strategy & Management
Content Production
Influencer Manager
Deliverables
R&D Deck
Mock Ups
15 Test Social Campaigns
1x Custom Design AR Filter
Influencer Assets (VO x podcast and Vidoe)
Community Insights Reports
50+ Social Content
Impact
Implemented a new comms channel via SMS app "Community" for EMF wellness inquiries.
Retain “Community” members with launch push notification featuring P.O.C.
Grew Lamb’s Instagram by an average of 1,000 followers/month using Instagram reels to boost reach.
Created brand exposure with the intended audience on TikTok, Instagram, Reddit, and Facebook.
Negotiated contracts, pay and timelines with Influencer Dave Asprey’s talent managers.
Created influencer and affiliate briefs with clear brand guidelines and deliverables and shipped products
Democratized social media tools with TikTok focus; crossposting highlighted above AVG positive engagement, solidifying TikTok as a prime platform for building brand community.
Gained insights from content testing with 40 Facebook groups and 50+ TikTok communities.
Developed sustainable copy strategies for organic health-driven content plan across platforms.
Discovered insights into community sensitivity issues and enlightened shareholders to possible solutions.
Services
Brand Positioning & Guidelines Creative Development
Social Media Strategy & Management
Content Production
Influencer Manager
Deliverables
R&D Deck
Mock Ups
15 Test Social Campaigns
1x Custom Design AR Filter
Influencer Assets (VO x podcast and Vidoe)
Community Insights Reports
50+ Social Content
Impact