To kick off this process, we worked together as a team to develop and deploy a B2B outbound campaign that positioned me as the P.O.C. and presenter of frequent 30 minute capabilities meetings. Throughout the duration of this campaign, I began to identify the users needs, pains, goals, as well as, test messaging and visuals to discover a communications strategy that was attractive and digestible. As a result, we were able to create content that not only met the needs of customers but also drove business growth and success.

I created a new website for Momentum meant to be used as a functional mockup. I rewrote Momentum’s mission, vision and value proposal ensuring its' alignment with its customers' needs, goals and pains, adding an original tone with a focus on clarity. I also restructured and categorized Momentum’s multitude of services so that potential customers could easily identify desired services and autonomously explore them more in depth. I implemented clear CTA’s and added touch points, increasing Momentum’s channels of communication.